Pokémon Go director discusses avatar backlash, and a “course correct” wanted on the slowdown of latest species


Eight years into Pokémon Go’s life, and the sport’s annual summer time Go Fest occasions stay a agency fixture within the app’s occasion calendar. Greater than a dozen of those meetups have now taken place world wide, with the latest this weekend in Madrid, the place tens of 1000’s of Pokéfans braved the warmth to catch an attractive array of species forward of different gamers.


Go Fest’s World model, a Covid-era invention that is still a profitable ongoing addition, provides related rewards subsequent month, however with out that very same expertise of doubtless travelling someplace new, to be amongst crowds of fellow gamers. And in each Madrid’s Juan Carlos I Park and inside the metropolis’s slim streets, there have been Pokéfans all over the place. Not since its days again in Dortmund has a metropolis felt so dominated by individuals enjoying – from the parade of followers carrying merch and even full Pokémon costumes regardless of the excessive temperatures, to the in-game expertise the place lured PokéStops and full raid lobbies stretched out so far as the attention might see. London, final yr, had felt simply too large a metropolis for the Pokémon crowds to have made it theirs. Not so right here.


It was additionally an oppurtunity for me to catch up once more with Pokémon Go director Michael Steranka, after what has been one other busy interval for the sport. The previous few months have seen a lot of helpful quality-of-life options land within the app, whereas the current Go Tour Sinnoh occasion clearly moved the needle when it comes to participant engagement. However, as ever, there have been criticisms too – not least across the sport’s avatar replace, which regardless of its good intentions felt decidedly rushed – and of a normal slowdown within the variety of Pokémon species being added. I talk about these points and rather more with Steranka under.

Pokémon Go has slowed its launch of latest species into the sport, which is one thing I’ve observed and have seen identified on reddit as properly. How intentional is that this, as the sport works inside the finite variety of Pokémon obtainable typically?

“It’s definitely something we want to course correct there, I would say.”

Steranka: Even earlier than I learn that on reddit, I used to be doing the evaluation. New Pokémon releases over time, even earlier than that [thread] got here out, was one thing very high of thoughts for us – we felt like, truly, yeah, it appears we slowed down slightly bit on these things and we do not wish to function the sport in that method. We wish to always present gamers one thing enjoyable and thrilling to chase. It simply form of naturally occurred that method with the cadence of occasions and whatnot that we have been placing collectively, nevertheless it’s undoubtedly one thing we wish to course appropriate there, I’d say. Gamers will begin to see, within the upcoming seasons, extra new Pokémon popping out that they know and love within the sport.


We additionally know there is a finite quantity of Pokémon, no less than launched in the primary sequence video games. And so [we’re] actually making an attempt to consider what’s subsequent there. How will we hold issues thrilling without having to rely solely on a model new launch of Pokémon? That it’s high of line for us. However you understand what you are saying is not information to me. It is undoubtedly one thing the workforce is placing a variety of critical consideration round and I am fairly excited with a variety of the discussions we have been having on that.

There’s solely been one Mega Pokémon launch since November final yr, for Heracross, which is a particular slowdown there. Do you’re feeling the necessity to let gamers full their Mega Dex earlier than going into one thing else? Or will Megas be one thing gamers are going to be chasing nonetheless for some time to return?

Steranka: Yeah, and one in every of my favorites, or two of my favorites I ought to say, are Mega Mewtwo… We attempt to method issues on a person Pokémon foundation, so it isn’t essentially that we wish to end off this chunk earlier than shifting on to the following factor. It is extra like making an attempt to consider what’s the fitting second and alternative to characteristic one thing like a Mega Mewtwo. What is going to try this Pokémon justice for the way epic you understand they’re? That is the place, after I talked about earlier, the discharge of latest Pokémon simply naturally went that method within the first half of this yr – it is as a result of we have tried to think about ‘hey, when is the pure greatest alternative to launch a particular Pokémon in Pokémon go?’


With the few remaining Megas that now we have left, we actually wish to be sure that they launch in a significant method.


Picture credit score: Niantic

Pokémon Go is lacking a lot of Gen 8 – and I suppose after Megas, I would expect both Z-Strikes or Gigantamax to seem subsequent. Wouldn’t it make sense to launch Gen 8 and Gigantamax across the similar time?

Steranka: We have undoubtedly been pondering lots about Gen 8 for some time in Pokémon Go. Nothing to share proper now when it comes to the timing or launch technique there, however one thing we’re at all times making an attempt to do is play homage to the supply materials and do proper by that supply materials.

Know that because the workforce is considering Gen 8 Pokémon, they’re serious about Galar, they’re serious about what makes these Pokémon particular, and when it is time for them to make their debut in Pokémon Go, it is going to make sense.

As time goes on, extra gamers hit Pokémon Go’s present Degree 50 cap. Is your pondering round increasing that cap altering over time, as extra individuals get there?

Steranka: As somebody who’s been at 50 myself for a few years now, I personally really feel I am lacking that chase, proper? Of constant the grind, going after an accomplishment. It is undoubtedly one thing we have talked a few good quantity. For me personally, one thing I wish to resolve earlier than we take the following step, if we determine to extend ranges once more, is bringing extra of our participant base as much as sure thresholds. You do not ever wish to be able the place your long-term franchise gamers are at stage 60 however then new gamers really feel like they’re going to must play for 10 years to catch up. Fixing that that root problem is one thing that must go hand-in-hand.


If we ever do some sort of stage cap improve, you would possibly recall once we first elevated to Degree 50 we fully modified the supply of XP beneficial properties. It is exhausting to recollect, however earlier to that replace, XP was a lot, a lot more durable to return by. And now, you may fairly get to Degree 30 in the event you’re enjoying frequently in a month or a few months time, relying on how hardcore you are enjoying. Now, if we take issues to 60, hypothetically, we would wish to be sure that gamers even have an important alternative to catch up in the event that they’re coming new to the sport.

How would you try this?

Steranka: It is an important query, and one I in all probability cannot reply with out stepping into some conversations we have had internally. However you may think about once we first elevated issues to Degree 50 we additionally did not accomplish that from a uncooked XP standpoint, proper? We tried to create some experiential moments or hurdles that gamers must overcome to go from 40 to 50. And so, equally, if we ever have been to extend the extent cap, we would wish to be sure that that’s the expertise that gamers have. That is it isn’t nearly grinding.

I keep in mind the times of evolving Pidgeys.

Steranka: It was attention-grabbing, it was brutal.

Suggestions to the character creator replace this yr was combined. Are there nonetheless adjustments you’d wish to make there?

Steranka: Completely. We knew that that was going to be a difficult one for us. Gamers have grown to like their avatars for the previous seven-and-a-half years and anytime you alter one thing like that, there’s a variety of danger concerned – some individuals may not be pleased with that, whereas others would possibly recognize us responding to the suggestions over time from gamers who felt our avatar system was outdated and that they did not really feel like they may characterize themselves like they’ll in different video games.

“I would say it’s just the start.”

We undoubtedly noticed a variety of suggestions that gamers felt prefer it nonetheless did not match what they have been hoping for. The workforce has been exhausting at work at that suggestions and we have already made some updates and changes, issues like enhancing the completely different physique proportions you could have and completely different pores and skin tones. However I’d say it is simply the beginning, we wish to proceed including extra to the characteristic, making it extra numerous. My purpose is for each single participant on the planet to essentially really feel they are often represented in Pokémon Go.


The opposite factor I’d simply share on this entrance is simply how technically difficult that characteristic was for us to carry out into the market as a result of now we have this backlog of various avatar gadgets and articles and clothes and poses, and people have been all designed for 2 very particular kind elements. Taking these dozens and tons of of avatar gadgets and making use of it to rather more customisable characters was very, very difficult for us. However now we have seen the suggestions and have already been making some changes and and now we have extra to return.

A few years in the past, Mateo made his debut in paintings that teased the addition of Routes to the sport. There was a woman on that piece of paintings as properly who’s nonetheless to debut. Any information on the place she’s at?

Steranka: The paintings you are referring to – they at all times turn into my pc backgrounds for a yr – typically in that there is a little bit of a peer into the longer term past that yr and typically it could be slightly bit extra aspirational than we’re able to go for. So I would not look to that as a definitive roadmap of any given yr in Pokémon Go. As an alternative, it is one thing we’re enthusiastic about and nearly like a inventive imaginative and prescient for the place we might typically like the sport to go sooner or later, however not as a one-to-one of what is to return.


Pokémon Go's sixth anniversary artwork, featuring Mateo and a mystery lady.
Pokémon Go’s sixth anniversary paintings, that includes Mateo and a still-mysterious woman. | Picture credit score: Niantic

When Mateo did pop up, he talked about one thing about being enthusiastic about XXS Pokémon. Is that one thing that he would possibly nonetheless be enthusiastic about, sooner or later, or can I delete all the XXS Pokémon from my storage?

Steranka: We would like gamers to search out worth in all various kinds of Pokémon, and XXS isn’t just visually enjoyable to see. We at all times wish to be sure that gamers can discover worth within the completely different Pokémon they’ve of their stock.

One thing I’ve talked about to you earlier than is the restrict to monitoring gymnasium badges you’ve got collected – that after 1000 the oldest simply disappear out of your profile – and there have been just a few threads on reddit lately too the place individuals are mentioning it as a bugbear. Upping the restrict would encourage them to go discover additional, and likewise hold mementos from locations they visited years in the past. Is that one thing that you simply’d wish to see modified?

Steranka: I keep in mind the dialog we had and following that I did chat with our engineering workforce about this. We do not need [the way it works now] to be the the participant expertise and participant behaviour. We would like you to exit and discover locations and never really feel like you may’t spin new gyms. So it is a nice reminder for me, I will be sure that to return and chat about it some extra, as a result of yeah, that does not match the expertise we wish to provide to gamers.

I’d like it for Gold badges to simply stick in your assortment – or for a profile badge like with Assortment Challenges that tracks all of them, if the app has a restricted quantity of storage.

Steranka: Yeah, and I feel that is the most important technical problem there, ensuring that if we do improve one thing like that, it does not result in a extra slowed down general expertise as a result of there’s solely a lot we will do when it comes to consumer asset downloads to maintain the gameplay as clean as attainable. There in all probability is a few flexibility, expertise has improved since we first launched and cellphone capacities and capabilities have additionally improved over time.

I spoke with [Pokémon Go senior vice president] Ed Wu earlier this yr who talked about a spotlight again on growing blockbuster options for the sport. The place are you at with that, and the way do you additionally accomodate new gamers with out saturating what they must do?

“You could be stunned to listen to that thousands and thousands of latest gamers are coming into Pokémon Go each month.

Steranka: That characteristic saturation level will be actually difficult. Numerous gamers who’ve been enjoying for a very long time are in search of one thing new on a regular basis. However the extra we add with out serious about methods to enhance the onboarding expertise for newer gamers, the extra daunting the sport can turn into – and then you definitely see the worst attainable state of affairs the place the sport stops rising. However you could be stunned to listen to that thousands and thousands of latest gamers are coming into Pokémon Go each month, and with that quantity of latest individuals coming in and experiencing within the sport, we wish to be sure that the expertise is simply nearly as good for them as it’s for the gamers which have been enjoying for a lot of, a few years at this level.

We nonetheless have an thrilling set of characteristic options on our roadmap, not only for the rest of this yr, however we’re already speaking about 2025 and we’re additionally speaking about 2026. There’s some actually bold stuff that we take into account and you’ll at all times anticipate Pokémon Go to evolve over time.


One thing that has been actually attention-grabbing for me to consider lately, as I had my first son a yr in the past, is the truth that in the event you have been born the day Pokémon Go got here out, you would be eight years outdated now, proper? We’re about to see a fully new era of gamers doubtlessly coming into the sport. I used to be simply speaking to a pal of mine’s 13-year-old twins and Pokémon Go is their first expertise with Pokémon. They by no means performed any of the primary sequence video games and by no means watched the anime. They found Pokémon by means of Pokémon Go and that was a very enlightening second for me. It illustrates the care we have to put round that have of somebody coming into this franchise for the primary time.

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